Hunting with my Jeep

As The Holiest of Seasons is about to open here in Wisconsin, it is wise to put it all in perspective.
I've always loved this photo, and found I had it on my old hard drive. Don't know anything about it, except it seems like an ad for seat belts, or maybe an insurance company. Possibly a PSA for Halloween safety - you know, the kids dressed as a rhino and got hit crossing the street.
Or maybe someone hit a rhino as it was crossing the road.
They have the right-of-way, you know.